Digital Marketing Executive

DescriptionAbout the role
To drive their global reach our partners are opening a London office for marketing and technology operations and require a Digital Marketing Executive to help manage our website and deliver a host of digital projects.
As the digital marketing executive your role is to help the marketing team develop and deliver all the digital infrastructure and assets required to propel the business through this digital transformation.
You’ll be working alongside seasoned professionals and agencies, helping you to develop your skills and will have exposure to senior executives within the business also.
To succeed in this role, you will have a passion for delivering great user experiences and all things digital, working autonomously and great attention to detail.
Responsibilities & duties:
· Design, creation and execution of existing customer communication through a variety of channels [Email, Web, App, SMS, Push Notification, Social Media]
· Assist in the formulation of strategies to drive business revenue, client lifetime value and engagement across all digital engagement channels
· Assist in defining the strategy, designing and delivering a new global website and supporting infrastructure [CMS, Google Analytics, CRM]
· Plan, and coordinate and drive digital acquisition campaigns across a variety of platforms [PPC, SEO, Display, Social, Affiliate Marketing etc]
· Optimize conversion rates by analysing and testing user journeys
· Measure and report on performance of digital marketing efforts using a variety of Web analytics tools [Google Analytics, Power Bi, HotJar, etc.]
· Support the business in delivering a brand refresh across all digital channels [web, social, email, apps etc.]
· Provide creative ideas for content marketing and website updates
· Work with external agencies and partners to plan and deliver digital assets on time and to budget
· Work with the wider business [IT, Compliance, Product…] to ensure digital material is compliant on brand and technically sound
· Provide creative ideas for content marketing and communications through all channels
· Collaborate with designers to improve user experience
· Acquire insight in online marketing trends and keep strategies up-to-date
About you
· Bachelor's Degree in appropriate field of study or equivalent work experience.
· A self-starter, can manage yourself but still want to learn from those around you.
· Analytical mindset, critical thinking, enjoys problem solving and detail orientated.
· Excellent understanding of digital marketing concepts and best practices, and a desire to develop a career in digital marketing.
· Excellent client-facing and internal communication skills, written and verbal communication skills - English essential, second language a benefit.
· Experience working within a B2B marketing environment is preferable.
· Confident in communicating with your team and senior colleagues and partners.
· Experience or an affinity with financial services, payments/banking or FX trading is a bonus but not essential.
· Experience working with a CRM [Microsoft Dynamics preferable], CMS [Umbraco preferable] or basic coding capability would be an advantage
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Features
  • with benefits on top
£30,000
London
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Salary Min25000Salary Max30000Contract TypePermanentSalary TypeAnnumAdded19dID904143