Digital Marketing Executive
Description✓About the role
✓To drive their global reach our partners are opening a London office for marketing and technology operations and require a Digital Marketing Executive to help manage our website and deliver a host of digital projects.
✓As the digital marketing executive your role is to help the marketing team develop and deliver all the digital infrastructure and assets required to propel the business through this digital transformation.
✓You’ll be working alongside seasoned professionals and agencies, helping you to develop your skills and will have exposure to senior executives within the business also.
✓To succeed in this role, you will have a passion for delivering great user experiences and all things digital, working autonomously and great attention to detail.
✓Responsibilities & duties:
✓· Design, creation and execution of existing customer communication through a variety of channels [Email, Web, App, SMS, Push Notification, Social Media]
✓· Assist in the formulation of strategies to drive business revenue, client lifetime value and engagement across all digital engagement channels
✓· Assist in defining the strategy, designing and delivering a new global website and supporting infrastructure [CMS, Google Analytics, CRM]
✓· Plan, and coordinate and drive digital acquisition campaigns across a variety of platforms [PPC, SEO, Display, Social, Affiliate Marketing etc]
✓· Optimize conversion rates by analysing and testing user journeys
✓· Measure and report on performance of digital marketing efforts using a variety of Web analytics tools [Google Analytics, Power Bi, HotJar, etc.]
✓· Support the business in delivering a brand refresh across all digital channels [web, social, email, apps etc.]
✓· Provide creative ideas for content marketing and website updates
✓· Work with external agencies and partners to plan and deliver digital assets on time and to budget
✓· Work with the wider business [IT, Compliance, Product…] to ensure digital material is compliant on brand and technically sound
✓· Provide creative ideas for content marketing and communications through all channels
✓· Collaborate with designers to improve user experience
✓· Acquire insight in online marketing trends and keep strategies up-to-date
✓About you
✓· Bachelor's Degree in appropriate field of study or equivalent work experience.
✓· A self-starter, can manage yourself but still want to learn from those around you.
✓· Analytical mindset, critical thinking, enjoys problem solving and detail orientated.
✓· Excellent understanding of digital marketing concepts and best practices, and a desire to develop a career in digital marketing.
✓· Excellent client-facing and internal communication skills, written and verbal communication skills - English essential, second language a benefit.
✓· Experience working within a B2B marketing environment is preferable.
✓· Confident in communicating with your team and senior colleagues and partners.
✓· Experience or an affinity with financial services, payments/banking or FX trading is a bonus but not essential.
✓· Experience working with a CRM [Microsoft Dynamics preferable], CMS [Umbraco preferable] or basic coding capability would be an advantage Show more →
✓To drive their global reach our partners are opening a London office for marketing and technology operations and require a Digital Marketing Executive to help manage our website and deliver a host of digital projects.
✓As the digital marketing executive your role is to help the marketing team develop and deliver all the digital infrastructure and assets required to propel the business through this digital transformation.
✓You’ll be working alongside seasoned professionals and agencies, helping you to develop your skills and will have exposure to senior executives within the business also.
✓To succeed in this role, you will have a passion for delivering great user experiences and all things digital, working autonomously and great attention to detail.
✓Responsibilities & duties:
✓· Design, creation and execution of existing customer communication through a variety of channels [Email, Web, App, SMS, Push Notification, Social Media]
✓· Assist in the formulation of strategies to drive business revenue, client lifetime value and engagement across all digital engagement channels
✓· Assist in defining the strategy, designing and delivering a new global website and supporting infrastructure [CMS, Google Analytics, CRM]
✓· Plan, and coordinate and drive digital acquisition campaigns across a variety of platforms [PPC, SEO, Display, Social, Affiliate Marketing etc]
✓· Optimize conversion rates by analysing and testing user journeys
✓· Measure and report on performance of digital marketing efforts using a variety of Web analytics tools [Google Analytics, Power Bi, HotJar, etc.]
✓· Support the business in delivering a brand refresh across all digital channels [web, social, email, apps etc.]
✓· Provide creative ideas for content marketing and website updates
✓· Work with external agencies and partners to plan and deliver digital assets on time and to budget
✓· Work with the wider business [IT, Compliance, Product…] to ensure digital material is compliant on brand and technically sound
✓· Provide creative ideas for content marketing and communications through all channels
✓· Collaborate with designers to improve user experience
✓· Acquire insight in online marketing trends and keep strategies up-to-date
✓About you
✓· Bachelor's Degree in appropriate field of study or equivalent work experience.
✓· A self-starter, can manage yourself but still want to learn from those around you.
✓· Analytical mindset, critical thinking, enjoys problem solving and detail orientated.
✓· Excellent understanding of digital marketing concepts and best practices, and a desire to develop a career in digital marketing.
✓· Excellent client-facing and internal communication skills, written and verbal communication skills - English essential, second language a benefit.
✓· Experience working within a B2B marketing environment is preferable.
✓· Confident in communicating with your team and senior colleagues and partners.
✓· Experience or an affinity with financial services, payments/banking or FX trading is a bonus but not essential.
✓· Experience working with a CRM [Microsoft Dynamics preferable], CMS [Umbraco preferable] or basic coding capability would be an advantage Show more →
Features
- ✓with benefits on top