Digital Marketing Manager - 3 month contract
Description✓We have a wonderful opportunity for a Digital Marketing Manager, on contract for 3 months, with our prestigious client based in North London
✓The role involves identifying, creating and managing digital marketing campaigns
✓You will be responsible for generating content for blogs, website, paid adverts and managing any future website development projects.
✓Main Duties and Responsibilities
✓PPC account analysis and campaign execution
✓Evaluate the PPC account structure and highlight areas for optimisation / growth
✓Analyse and implement current campaign set-up optimisations
✓Including KW and phrase type strategy
✓Analysis and implementation of maximising PPC impact alongside ATL / TV other marketing campaigns
✓Create optimisations within the PPC account
✓Manage and write the ad copy and split test ads for maximum account impact
✓Improve & optimise quality score of account.
✓Identify and implement opportunities on demographics, device and location targeting.
✓Identify additional regional lead generation opportunities
✓Assess the impact of campaigns at various levels of the funnel from lead acquisition to implementation
✓Understanding of wider SEM space and opportunities including Facebook
✓Good content writing skills for content creation for SEO content, blogs and landing pages
✓Write keyword optimised content to support specific SEO/organic keyword gains
✓Organic link building outreach to assist with Google SEO
✓Trust signal development [Google reviews]
✓Local SEO optimisation
✓Liaise with Directors to accomplish various projects related to SEM, website functionality and SEO as and when needed
✓Assist with ad hoc projects related to SEO & SEM such as Google Reviews expansion
✓Assist with long term web projects such as online booking portal support
✓Flexibility to deal with ad hoc digital projects and a desire to learn / implement new digital techniques and strategies.Qualifications & Experience
✓Bachelor's [University] Degree - business, life sciences
✓CIM qualification or a Master's degree is desirable
✓At least 6yrs digital marketing experience preferably within healthcare
✓Previous work with lead generation businesses
✓Excellent interpersonal skills
✓Communication skills are paramount, both in dealing with potential market drivers outside the organisation and with people at all levels within the organisation
✓Warm and genuine, honest, and passionate.
✓Strong interpersonal skills - the individual requires excellent communication skills [written & verbal] plus the ability to relate well to colleagues
✓Strategic - A strong strategy-based thinker who looks at the short and long-term impact of decisions made
✓High achiever - creative & seeks at all times to deliver the best in an agreed timeframe
✓Activator - A self-starter who can multi task & initiate new ideas and motivate others
✓Positive thinker - Through their communication & actions is able to convince and enthuse others
✓Focussed / Disciplined - Can be relied upon to get the job done
✓Is a team player - willing /able to share ideas, plans, responsibilities with others
✓Embody trust, integrity and ethics inside and outside the company
✓Change agent - ability to challenge the status quo and the ability to manage and deliver change
✓Result oriented - strong result orientation with a track record for delivering exceptional results
✓If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted Show more →
✓The role involves identifying, creating and managing digital marketing campaigns
✓You will be responsible for generating content for blogs, website, paid adverts and managing any future website development projects.
✓Main Duties and Responsibilities
✓PPC account analysis and campaign execution
✓Evaluate the PPC account structure and highlight areas for optimisation / growth
✓Analyse and implement current campaign set-up optimisations
✓Including KW and phrase type strategy
✓Analysis and implementation of maximising PPC impact alongside ATL / TV other marketing campaigns
✓Create optimisations within the PPC account
✓Manage and write the ad copy and split test ads for maximum account impact
✓Improve & optimise quality score of account.
✓Identify and implement opportunities on demographics, device and location targeting.
✓Identify additional regional lead generation opportunities
✓Assess the impact of campaigns at various levels of the funnel from lead acquisition to implementation
✓Understanding of wider SEM space and opportunities including Facebook
✓Good content writing skills for content creation for SEO content, blogs and landing pages
✓Write keyword optimised content to support specific SEO/organic keyword gains
✓Organic link building outreach to assist with Google SEO
✓Trust signal development [Google reviews]
✓Local SEO optimisation
✓Liaise with Directors to accomplish various projects related to SEM, website functionality and SEO as and when needed
✓Assist with ad hoc projects related to SEO & SEM such as Google Reviews expansion
✓Assist with long term web projects such as online booking portal support
✓Flexibility to deal with ad hoc digital projects and a desire to learn / implement new digital techniques and strategies.Qualifications & Experience
✓Bachelor's [University] Degree - business, life sciences
✓CIM qualification or a Master's degree is desirable
✓At least 6yrs digital marketing experience preferably within healthcare
✓Previous work with lead generation businesses
✓Excellent interpersonal skills
✓Communication skills are paramount, both in dealing with potential market drivers outside the organisation and with people at all levels within the organisation
✓Warm and genuine, honest, and passionate.
✓Strong interpersonal skills - the individual requires excellent communication skills [written & verbal] plus the ability to relate well to colleagues
✓Strategic - A strong strategy-based thinker who looks at the short and long-term impact of decisions made
✓High achiever - creative & seeks at all times to deliver the best in an agreed timeframe
✓Activator - A self-starter who can multi task & initiate new ideas and motivate others
✓Positive thinker - Through their communication & actions is able to convince and enthuse others
✓Focussed / Disciplined - Can be relied upon to get the job done
✓Is a team player - willing /able to share ideas, plans, responsibilities with others
✓Embody trust, integrity and ethics inside and outside the company
✓Change agent - ability to challenge the status quo and the ability to manage and deliver change
✓Result oriented - strong result orientation with a track record for delivering exceptional results
✓If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted Show more →
Features
- ✓pro rata