Digital Marketing Manager - 3 month contract

DescriptionWe have a wonderful opportunity for a Digital Marketing Manager, on contract for 3 months, with our prestigious client based in North London
The role involves identifying, creating and managing digital marketing campaigns
You will be responsible for generating content for blogs, website, paid adverts and managing any future website development projects.
Main Duties and Responsibilities
PPC account analysis and campaign execution
Evaluate the PPC account structure and highlight areas for optimisation / growth
Analyse and implement current campaign set-up optimisations
Including KW and phrase type strategy
Analysis and implementation of maximising PPC impact alongside ATL / TV other marketing campaigns
Create optimisations within the PPC account
Manage and write the ad copy and split test ads for maximum account impact
Improve & optimise quality score of account.
Identify and implement opportunities on demographics, device and location targeting.
Identify additional regional lead generation opportunities
Assess the impact of campaigns at various levels of the funnel from lead acquisition to implementation
Understanding of wider SEM space and opportunities including Facebook
Good content writing skills for content creation for SEO content, blogs and landing pages
Write keyword optimised content to support specific SEO/organic keyword gains
Organic link building outreach to assist with Google SEO
Trust signal development [Google reviews]
Local SEO optimisation
Liaise with Directors to accomplish various projects related to SEM, website functionality and SEO as and when needed
Assist with ad hoc projects related to SEO & SEM such as Google Reviews expansion
Assist with long term web projects such as online booking portal support
Flexibility to deal with ad hoc digital projects and a desire to learn / implement new digital techniques and strategies.Qualifications & Experience
Bachelor's [University] Degree - business, life sciences
CIM qualification or a Master's degree is desirable
At least 6yrs digital marketing experience preferably within healthcare
Previous work with lead generation businesses
Excellent interpersonal skills
Communication skills are paramount, both in dealing with potential market drivers outside the organisation and with people at all levels within the organisation
Warm and genuine, honest, and passionate.
Strong interpersonal skills - the individual requires excellent communication skills [written & verbal] plus the ability to relate well to colleagues
Strategic - A strong strategy-based thinker who looks at the short and long-term impact of decisions made
High achiever - creative & seeks at all times to deliver the best in an agreed timeframe
Activator - A self-starter who can multi task & initiate new ideas and motivate others
Positive thinker - Through their communication & actions is able to convince and enthuse others
Focussed / Disciplined - Can be relied upon to get the job done
Is a team player - willing /able to share ideas, plans, responsibilities with others
Embody trust, integrity and ethics inside and outside the company
Change agent - ability to challenge the status quo and the ability to manage and deliver change
Result oriented - strong result orientation with a track record for delivering exceptional results
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted
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Features
  • pro rata
£65,000
London
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Salary Min40000Salary Max65000Contract TypeContractSalary TypeAnnumAdded22dID903335