Membership Engagement Coordinator

DescriptionMerrifield Consultants are delighted to be working with a Medical Membership Organisation to recruit a Membership Engagement Coordinator.
The Membership Engagement Coordinator is a key role for the Membership and Systems Team responsible for the effective coordination of recruitment and engagement activities to increase membership growth, improve retention, and deliver a high standard of member services and experience via all channels.
Job Title: Membership Engagement Coordinator
Medical Membership Organisation
Permanent contract
Salary: £32,000/annum
Hybrid: 2 days in the office per week
Location: Central London
Key responsibilities: Membership Engagement Coordinator
Recruitment
Actively recruit new members through effective coordination of activities on the membership recruitment plan and measure outcomes and campaign success.
Promote Group Membership and coordinate onboarding.
Design, and/or work with designers, to create promotional images and materials.
Working with the membership team and other departments, regularly review and update the onboarding welcome packs.
Coordinate membership recruitment campaigns through various channels
Engagement
Engage with members via various channels to increase the levels of content and benefit usage.
Manage the engagement calendar providing members with regular bulletins about services and benefits and organising surveys.
Work with the membership team to encourage member retention, engaging with members through career stages and encourage upgrades where needed.
Devise and implement win-back and lapsing campaigns to increase renewal rates.
Create lead generation campaigns via various channels and implement the data capture activities outlined in the Data Strategy.
Assist with the World Partner Network [WPN] engagement plan to increase international membership
Member journey and user experience [UX]
Working with the Director of Membership and Systems, carry out regular reviews and improvements to the member journey and experience.
Ensure member benefits and opportunities are clearly signposted and accessible.
Work with the Director of Membership and Systems to regularly assess, update, and make visible the member value proposition.
Review and update member-relevant web and portal pages
CRM/Data management
Create and maintain promotional email distribution lists in the CRM and integrated e-marketing tools to comply with the BIR's data privacy policy.
Create and manage automated email processes in the CRM.
Run regular data quality and exception reports, and carry out cleansing tasks as necessary, to support segmentation and targeted engagement
For more information on the Membership Engagement Coordinator role, please contact Akash Mahmud at Merrifield Consultants.
We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender
As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout
Show more →
Features
  • Benefits
£32,000
London
Image
Salary Min32000Salary Max32000Contract TypePermanentSalary TypeAnnumAdded9m 29dID3214154