Brand Manager
Description✓An amazing opportunity for an energetic Brand Manager at the start of their career or an Assistant Brand Manager looking for the next step in their career to work for a mission-driven, European organisation that sits in the FMCG sector.
✓The Brand Manager will support the Brand Controller to execute and implement marketing strategy and tactics, to drive long-term sustainable sales & profit as well as develop and project manage innovation/renovation in line with a category of brand.
✓Company Benefits
✓Self-development plans
✓12% Bonus
✓Vibrant office environment with fresh fruit available
✓Contributory pension scheme with contributions at 3%, with a company match to 5%
✓Private medical insurance
✓25 days holiday
✓Flexible hours [core hours of 10 am to 4 pm] 37.5 working hour week
✓Free car parking
✓Company and Brand Days
✓EAP schemeJob Responsibilities
✓Support Brand Controller with the development, implementation, and execution of brand plan [to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc]
✓Responsible for the development and management of new product development [innovation and renovation] from ideation through concept and launch through to in-store execution and post launch analysis.
✓Collect, compile, verify and analyse data on market trends, consumer behaviour and competitor activity to identify market opportunities.
✓Understand the shopper, their behaviours and develop activities for the brand to win new consumers by working with commercial team.
✓Use consumer insight to inform production development: communications and influencer programmes.
✓Project manage all aspects of the Innovation Board critical path, working closely with all stakeholders [internal + external] to deliver top quality innovation on time
✓Calculate P&L's, brand profitability and other key metrics for each category and innovation
✓Use data sources including IRI / Kantar etc, develop trends and present arguments to retailers on our portfolio building a compelling selling narrative
✓Maintain the relevant websites and social media portals [twitter, facebook etc] to ensure optimised look with an 'always on' mindset - content management planning, learning and optimisation
✓Administer and maintain the relevant A & P budgets liaising with various Ecotone departments: raising PO's, monthly reconciliations
✓Brand Bank - update and ongoing managementExperience and Skill Requirements
✓Industry:
✓FMCG Demonstrate Strong Functional Expertise:
✓Successful candidate will :
✓Love brands, engage with brands & understand the importance of brand USP / consumer relationship
✓Engage the entire business and generate buy in to the brand vision
✓Be able to work as part of a cross functional project team and bring teams together
✓Understand the relevance of customer marketing and how to use as part of the overall marketing mix
✓Work with suppliers, engage them as part of the brand team, to deliver on time, on brand
✓Self-starter with proactive approach and be able to work as a team player as well as work autonomously, with a 'can-do' and 'keep it simple' attitude
✓Strong organiser and influencer with the ability to build trust and credibility quickly, delivering to short deadlines and across multiple projects all at once
✓Ability to influence key stakeholders
✓Interpret research and data
✓Excellent communicator and inspiring presenter
✓Strong commercial and numerical acumenEducation and Training:
✓Degree standard [preferred]
✓Certificate in Marketing [part qualified or qualified preferred] or equivalent business experienceJob Number: VR/06113
✓If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted Show more →
✓The Brand Manager will support the Brand Controller to execute and implement marketing strategy and tactics, to drive long-term sustainable sales & profit as well as develop and project manage innovation/renovation in line with a category of brand.
✓Company Benefits
✓Self-development plans
✓12% Bonus
✓Vibrant office environment with fresh fruit available
✓Contributory pension scheme with contributions at 3%, with a company match to 5%
✓Private medical insurance
✓25 days holiday
✓Flexible hours [core hours of 10 am to 4 pm] 37.5 working hour week
✓Free car parking
✓Company and Brand Days
✓EAP schemeJob Responsibilities
✓Support Brand Controller with the development, implementation, and execution of brand plan [to include consumer insight, shopper behaviour, customer insight, analysis, pricing, promotional activity etc]
✓Responsible for the development and management of new product development [innovation and renovation] from ideation through concept and launch through to in-store execution and post launch analysis.
✓Collect, compile, verify and analyse data on market trends, consumer behaviour and competitor activity to identify market opportunities.
✓Understand the shopper, their behaviours and develop activities for the brand to win new consumers by working with commercial team.
✓Use consumer insight to inform production development: communications and influencer programmes.
✓Project manage all aspects of the Innovation Board critical path, working closely with all stakeholders [internal + external] to deliver top quality innovation on time
✓Calculate P&L's, brand profitability and other key metrics for each category and innovation
✓Use data sources including IRI / Kantar etc, develop trends and present arguments to retailers on our portfolio building a compelling selling narrative
✓Maintain the relevant websites and social media portals [twitter, facebook etc] to ensure optimised look with an 'always on' mindset - content management planning, learning and optimisation
✓Administer and maintain the relevant A & P budgets liaising with various Ecotone departments: raising PO's, monthly reconciliations
✓Brand Bank - update and ongoing managementExperience and Skill Requirements
✓Industry:
✓FMCG Demonstrate Strong Functional Expertise:
✓Successful candidate will :
✓Love brands, engage with brands & understand the importance of brand USP / consumer relationship
✓Engage the entire business and generate buy in to the brand vision
✓Be able to work as part of a cross functional project team and bring teams together
✓Understand the relevance of customer marketing and how to use as part of the overall marketing mix
✓Work with suppliers, engage them as part of the brand team, to deliver on time, on brand
✓Self-starter with proactive approach and be able to work as a team player as well as work autonomously, with a 'can-do' and 'keep it simple' attitude
✓Strong organiser and influencer with the ability to build trust and credibility quickly, delivering to short deadlines and across multiple projects all at once
✓Ability to influence key stakeholders
✓Interpret research and data
✓Excellent communicator and inspiring presenter
✓Strong commercial and numerical acumenEducation and Training:
✓Degree standard [preferred]
✓Certificate in Marketing [part qualified or qualified preferred] or equivalent business experienceJob Number: VR/06113
✓If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted Show more →