Customer Engagement Marketing Manager, Amazon Shipping
Description✓DESCRIPTION
✓Are you interested in creating the future of e-com delivery? Our team is changing the way we interact with customers around the globe and building a new, emerging business in shipping to solve some of the biggest logistical opportunities facing not just Amazon, but the entire industry.
✓We are looking for a smart, data-driven Customer Engagement Manager who is able to fully own the Pardot campaign implementation of the automated lifecycle as we build towards a self-service end-to-end customer journey, across Onboarding, Retention and Growth.
✓The ideal candidate have excellent content skills, able to grasp the brand voice to build HTML templates, joining the dots between customer/business needs, segmentation and campaign infrastructure within Pardot initially, while expanding into a multi-channel approach as we grow.
✓Key responsibilities:
✓* Owner of external-facing lifecycle content with a high written communication bar, building Pardot HTML email templates.
✓* Creating email workflows, managing and optimizing segmentation for both inclusions and exclusions.
✓* Working with BI and tech teams to refine segmentation.
✓* Listening to business requirements and customer feedback to build and refine nurture.
✓* Developing the customer lifecycle across existing and new channels [e.g WhatsApp, account banners].
✓* Developing WW campaign playbooks for multi-country rollout.
✓BASIC QUALIFICATIONS
✓* 4+ years of professional non-internship marketing experience
✓* Experience using data and metrics to drive improvements
✓* Experience with Excel or Tableau [data manipulation, macros, charts and pivot tables]
✓* Experience using Microsoft Excel to manipulate and analyze data
✓* Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
✓* Experience using data and metrics to measure impact and determine improvements
✓* Experience in marketing or marketing research
✓PREFERRED QUALIFICATIONS
✓* Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
✓* Experience utilizing systems and tools involving email, web, analytics, and CRM [Marketo, Tableau, Salesforce, etc.] for targeting, segmentation, reporting for demand generation
✓Amazon is an equal opportunities employer
✓We believe passionately that employing a diverse workforce is central to our success
✓We make recruiting decisions based on your experience and skills
✓We value your passion to discover, invent, simplify and build
✓Protecting your privacy and the security of your data is a longstanding top priority for Amazon Show more →
✓Are you interested in creating the future of e-com delivery? Our team is changing the way we interact with customers around the globe and building a new, emerging business in shipping to solve some of the biggest logistical opportunities facing not just Amazon, but the entire industry.
✓We are looking for a smart, data-driven Customer Engagement Manager who is able to fully own the Pardot campaign implementation of the automated lifecycle as we build towards a self-service end-to-end customer journey, across Onboarding, Retention and Growth.
✓The ideal candidate have excellent content skills, able to grasp the brand voice to build HTML templates, joining the dots between customer/business needs, segmentation and campaign infrastructure within Pardot initially, while expanding into a multi-channel approach as we grow.
✓Key responsibilities:
✓* Owner of external-facing lifecycle content with a high written communication bar, building Pardot HTML email templates.
✓* Creating email workflows, managing and optimizing segmentation for both inclusions and exclusions.
✓* Working with BI and tech teams to refine segmentation.
✓* Listening to business requirements and customer feedback to build and refine nurture.
✓* Developing the customer lifecycle across existing and new channels [e.g WhatsApp, account banners].
✓* Developing WW campaign playbooks for multi-country rollout.
✓BASIC QUALIFICATIONS
✓* 4+ years of professional non-internship marketing experience
✓* Experience using data and metrics to drive improvements
✓* Experience with Excel or Tableau [data manipulation, macros, charts and pivot tables]
✓* Experience using Microsoft Excel to manipulate and analyze data
✓* Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
✓* Experience using data and metrics to measure impact and determine improvements
✓* Experience in marketing or marketing research
✓PREFERRED QUALIFICATIONS
✓* Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
✓* Experience utilizing systems and tools involving email, web, analytics, and CRM [Marketo, Tableau, Salesforce, etc.] for targeting, segmentation, reporting for demand generation
✓Amazon is an equal opportunities employer
✓We believe passionately that employing a diverse workforce is central to our success
✓We make recruiting decisions based on your experience and skills
✓We value your passion to discover, invent, simplify and build
✓Protecting your privacy and the security of your data is a longstanding top priority for Amazon Show more →