Digital Marketing Specialist
Description✓Our client is looking for a Digital Marketing Specialist on a permanent basis, located in Aberdeen.
✓ROLE
✓The Digital Marketing Specialist will be responsible for supporting a wide range of Customer Relationship Management [CRM], marketing and communication activities across our global locations, with a key focus on CRM and Digital Marketing [DM]. Responsibilities include, but not limited to, developing and implementing the company DM strategy, managing CRM prospecting platforms [SalesForce, HubSpot and Lead Link Generation]; creating & managing digital marketing campaigns; measuring impact and analytics; social media; brand management; creating content and technology journey management; proofreading; design support, and event management.
✓This is an exciting opportunity for someone to experience far-reaching marketing activities and have a direct impact on campaigns.
✓RESPONSIBILITIES
✓Managing and administrative responsibility for CRM prospecting platforms [SalesForce, HubSpot, Lead Link Generation and others as required] and associated marketing activities
✓Identify digital marketing opportunities, suggesting and develop applicable content
✓Support the Marketing team with all activities
✓Support team members across the globe with their CRM campaigns, DM materials, measuring impact and guiding on future steps
✓Measure and report on all marketing activities utilizing CRM system functionality and other analytic systems as appropriate
✓Project manage specific marketing campaigns and initiatives
✓Assist with the social media posts and website changes, always thinking in a creative, captivating way, while also ensuring search engine optimization and analysis considered
✓Assist with the creation and editing of marketing materials, including event materials, technical documents, articles, presentations, templates, themes and storyboards.
✓Update and maintain CRM system in relation to marketing materials, contacts, and data analysis
✓Where requested, undertake market research and report on key markets
✓Assist with the organisation of event and conference attendance
✓Other marketing activities as required
✓REQUIREMENTS
✓Essential:
✓Degree qualification or equivalent in Marketing / Digital Marketing / Marketing with Design
✓Certification in HubSpot Marketing
✓Essential:
✓Demonstrated experience of Digital Marketing
✓Demonstrated experience in HubSpot Marketing
✓Demonstrated understanding and has a passion for the area of digital marketing and communications, in particular:
✓Search Engine Optimization [SEO]
✓Content Marketing
✓Social Media Marketing
✓Native Advertising
✓Marketing Automation
✓Email Marketing
✓Inbound Marketing
✓Search Engine Marketing [SEM]
✓Demonstrated measurable impact from marketing activities
✓Demonstrated understanding and use of digital analytics,
✓Ability to assess digital marketing performance then develop and implement improvement plans
✓Able to analyse data, write reports, and create plans
✓Highly organised, capacity to prioritize and work across multiple projects
✓Creative, personable, and able to work effectively as part of a team
✓Experience of working in a team as well as delivering projects on own initiative
✓Have strong work ethic, and be able to work remotely without impacting output
✓Preferred:
✓Experience in oilfield technologies especially completions and/or drilling techniques.
✓Experience of CRM SalesForce orgs Show more →
✓ROLE
✓The Digital Marketing Specialist will be responsible for supporting a wide range of Customer Relationship Management [CRM], marketing and communication activities across our global locations, with a key focus on CRM and Digital Marketing [DM]. Responsibilities include, but not limited to, developing and implementing the company DM strategy, managing CRM prospecting platforms [SalesForce, HubSpot and Lead Link Generation]; creating & managing digital marketing campaigns; measuring impact and analytics; social media; brand management; creating content and technology journey management; proofreading; design support, and event management.
✓This is an exciting opportunity for someone to experience far-reaching marketing activities and have a direct impact on campaigns.
✓RESPONSIBILITIES
✓Managing and administrative responsibility for CRM prospecting platforms [SalesForce, HubSpot, Lead Link Generation and others as required] and associated marketing activities
✓Identify digital marketing opportunities, suggesting and develop applicable content
✓Support the Marketing team with all activities
✓Support team members across the globe with their CRM campaigns, DM materials, measuring impact and guiding on future steps
✓Measure and report on all marketing activities utilizing CRM system functionality and other analytic systems as appropriate
✓Project manage specific marketing campaigns and initiatives
✓Assist with the social media posts and website changes, always thinking in a creative, captivating way, while also ensuring search engine optimization and analysis considered
✓Assist with the creation and editing of marketing materials, including event materials, technical documents, articles, presentations, templates, themes and storyboards.
✓Update and maintain CRM system in relation to marketing materials, contacts, and data analysis
✓Where requested, undertake market research and report on key markets
✓Assist with the organisation of event and conference attendance
✓Other marketing activities as required
✓REQUIREMENTS
✓Essential:
✓Degree qualification or equivalent in Marketing / Digital Marketing / Marketing with Design
✓Certification in HubSpot Marketing
✓Essential:
✓Demonstrated experience of Digital Marketing
✓Demonstrated experience in HubSpot Marketing
✓Demonstrated understanding and has a passion for the area of digital marketing and communications, in particular:
✓Search Engine Optimization [SEO]
✓Content Marketing
✓Social Media Marketing
✓Native Advertising
✓Marketing Automation
✓Email Marketing
✓Inbound Marketing
✓Search Engine Marketing [SEM]
✓Demonstrated measurable impact from marketing activities
✓Demonstrated understanding and use of digital analytics,
✓Ability to assess digital marketing performance then develop and implement improvement plans
✓Able to analyse data, write reports, and create plans
✓Highly organised, capacity to prioritize and work across multiple projects
✓Creative, personable, and able to work effectively as part of a team
✓Experience of working in a team as well as delivering projects on own initiative
✓Have strong work ethic, and be able to work remotely without impacting output
✓Preferred:
✓Experience in oilfield technologies especially completions and/or drilling techniques.
✓Experience of CRM SalesForce orgs Show more →