Head of Marketing, EMEA & APAC | London

DescriptionHead of Marketing, EMEA & APAC | London
Location : London [Tottenham Court Road] Hours : Full time – Currently hybrid
About us
We're an award-winning RPO and talent advisory consultancy
Acquired in 2012 by one of the world's leading RPO providers – PeopleScout - we are still probably better known in the UK as TMP Worldwide
Herein lies our challenge, continuing to build the RPO brand and lead generation activity as a relatively unknown player, whilst leveraging our talent advisory opportunities when we are a clear market leader
With great brand awareness in the USA our market presence is less well known in our APAC and EMEA regions
A highly tactical marketing role focusing on engaging with our target audience to support sales is the priority.
The Role
We're looking for a Head of Marketing to join us and leverage our operations in EMEA and APAC.
You'll be working closely with our business development teams developing robust lead generation programmes and supporting new business initiatives
This is an exciting time for us.
With a strong connection to our global marketing team, you'll monitor market dynamics, competitor analysis, prospect activity and new talent trends
All of this will provide invaluable support to the content marketing strategy on a global scale
Your results-orientated mindset will allow you to deal with, and utilise, multi-channel marketing programmes, monitor performance, and oversee a range of campaigns and social media activity.
You're someone who sees a problem and strives to fix it
Whether that's piloting new ideas, driving-the team dynamic or simply optimising our lead generation programmes
We're looking for a hands-on operator
Someone whose input-focussed work ethic drives productive output
You'll organise, manage, and oversee a range of events in the UK, develop the makeup of the team and act as a resourceful leader and role model
This'll not only ensure a tightknit team but allow you to effortlessly oversee budgets in each region and ultimately lead to your success in the role.
Who we're looking for
With considerable experience in a services B2B role you'll be comfortable and confident developing go-to market messaging and positions for a wide range of solutions.
You will have experience in:
* Leadership in B2B marketing management, including budgetary responsibility
* Developing go-to market messaging and positioning for services/solutions
* Developing and executing successful marketing and sales enablement strategies
* Email marketing, webinars, content generation, SEO, paid digital advertising, and social media.
* Conducting competitive analysis and industry mapping
* Managing cross-functional teams
While it goes without saying that you'll have solid experience using marketing software, we lean towards; Salesforce, Pardot and WordPress for our content publication and oversight, so a good knowledge of this software is preferred.
What's in it for me?
As a PeopleScout employee, you're set to gain so much from being part of our team, including:
* Potential to earn bonus in the management scheme
* Time off to rest, recover or conquer items on the bucket list through our 27 days holiday [+ 8 bank holidays, pro rata for part time staff] and our holiday purchase benefit
* Great company paid benefits including private medical insurance, health cash plan, life assurance, company pension and access to an Employee Assistance Programme
* Other great flexible benefits such as a TechScheme, free mortgage advice, help with travel costs plus more
* Look after your health and get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym
* A strong care for the community and planet with opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme
* Development plans with customised learning solutions, including tuition reimbursement and degree sponsorship
* A group of diverse, passionate people to socialise and build your career with
We are an equal opportunities employer and positively encourages applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Next steps
If this sounds like you, we would love to hear from you
Click the apply button and start your application today
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Negotiable
London
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Contract TypePermanentAdded11m 1dID2951680