✓Job type: Full time
✓Location: London [Hybrid working]
✓Reporting in to: Head of Marketing
✓The marketing executive will be responsible for delivering marketing solutions for client solutions projects, as well as supporting marketing activities for both subscriptions- Inside Housing and Social Housing, and Housing Expert.
✓For client solutions you will be responsible for providing value to the clients through the development and delivery of successful marketing initiatives
✓You will work closely with the Special Projects Editor and the Business Development team to support projects through the design, digital and print space.
✓For subscriptions you will support the Head of Marketing in delivering campaigns to increase both new business and drive existing customer engagement
✓You will work closely with the Business Development Manager to generate leads and drive free trials to feed new business pipelines.
✓This is a unique role to gain marketing insight into all commercial aspects in the media business.
✓This role requires excellent copy writing, organisational and communication skills, as well as good attention to detail, and the ability to consistently produce high quality work within deadlines.
✓The candidate would be expected to be qualified to degree level as a minimum but a professional qualification in Marketing or equivalent would be an obvious advantage.
✓Expertise should include execution of multi-channel marketing campaigns, including creating websites and digital campaigns; brand development; list development/curation; segmentation and targeting; outstanding writing skills; strong organisational skills; the ability to manage a budget; and a commitment to fully understanding a target customer and market.
✓Job duties & responsibilities:
✓Maintain strong working relationships with clients and drive positive perceptions of the value Inside Housing, Social Housing and Housing Expert provides
✓Implementing the marketing activities across multiple channels and within budget to ensure the requirements of each project are met
✓Liaising with the client on briefing calls to understand deliverables for the campaign
✓Formulate and modify automation campaigns where necessary
✓Creating and managing campaign schedules to ensure all deadlines are met
✓Creation of all marketing collateral - writing copy /document preparation and proof reading
✓Managing the delivery of the events on site where necessary
✓Perform any other duties as commensurate with the grade and level of responsibility
✓Planning and Analysis
✓Reporting on activities undertaken with the client in a timely and professional manner - both internal and external reporting
✓Assessing, monitoring and improving marketing efficiency by conducting regular analysis of marketing KPI's, reporting on campaign results to elevate success
✓Embrace the culture of testing and change to continuously drive improvement
✓Timely production of reports for meetings and presentations
✓Knowledge, Skills, Attitude and Behaviours:
✓Experience in a B2B Marketing or creative environment preferred
✓Become a product expert
✓Learn how the intricacies of the Housing sector in order to communicate to internal teams, clients and the target audience
✓Sound knowledge of database segmentation
✓"Digital marketing" competence, specifically, email expertise, targeting a mobile oriented audience, integrated social media, [understanding of the platforms and their reach], and the use of PPC and SEO as part of an audience development campaign
✓Excellent planning and organisational skills
✓Solid understanding of marketing strategy and how this is applied to project-based marketing
✓Analysing and reporting on marketing metrics, using findings to improve current campaigns
✓Literate and numerate with good communication and copy writing skills
✓A good level of IT/computer skills including knowledge of MS Word, Excel and PowerPoint
✓A broad understanding of website CMSs to control copy/image changes
✓Energetic, enthusiastic and self-motivated
✓Excellent attention to detail
✓Ability to work as team player
✓Hard working and honest with a 'can do attitude'
✓Ability to meet deadlines and work comfortably under pressure, with a high frustration tolerance and emotional resilience
✓25 days annual holiday + additional day for birthday
✓4% employer contribution pension
✓Season ticket loan
✓Based in South Quay with fantastic transport links
✓Optional health scheme
✓Discounted gym membership
✓Flexible working hoursAdecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers
✓The Adecco Group UK & Ireland is an Equal Opportunities Employer.
✓By applying for this role your details will be submitted to Adecco
✓Our Candidate Privacy Information Statement explaining how we will use your information is available on our website Show more →