Marketing Manager – Events
Description✓We have a very exciting opportunity for an Event Marketing Manager to join a successful consultancy in Marlow.
✓The company is long established and has a well-recognised brand, the role has different areas of activity including: managing and running international events, publication of a quarterly magazine and compiling research reports.
✓You will take responsibility for all marketing activities
✓Events, Media [online and print] and research
✓This role will involve running multiple campaigns, to promote different products.
✓Travel outside the office, including overseas is part of the role, particularly in respect of their events and exhibitions.
✓Hybrid working set up, salary £35,000 - £40,000 per annum depending on experience.
✓Key Accountabilities / Responsibilities
✓* Monitor their image in the marketplace and take “ownership” of the brand values.
✓* Develop appropriate marketing communication campaigns for the company’s subscriptions and products.
✓* Develop media plans providing strategic thinking behind ad placement, rates and response.
✓* Build on email marketing delivery with emphasis on data segmentation and targeting.
✓* Manage and cleanse databases and monitor the subscription process, feeding this information through to data sources.
✓* Monitor and interpret live campaigns to identify any issues and optimization steps.
✓* Liaise with external clients to ensure successful delivery of their email marketing campaigns.
✓* Evaluate, recommend and develop their online marketing presence, building into the marketing strategy / networking and marketing online media / options
✓i.e
✓LinkedIn, Twitter etc
✓* Devise, plan and implement cost effective, targeted marketing campaigns for Events.
✓* Identify and select both internal and external data, to ensure you target the right audiences.
✓* Manage paid search campaigns and budgets
✓* Manage weekly and monthly reporting and tracking, flagging issues to the Managing Director and report metric / results appropriately
✓* Drive the positioning of their online portal to an international marketplace
✓* Effectively manage outside partnerships to maximise ROI
✓* Lead and develop online communities
✓* Work with the editor to develop topical features and supplements
✓Experience required:
✓* You will have least three years’ marketing experience working on a portfolio of ideally Events, Publishing or research
✓* Experience of direct marketing, ideally in conferences or B2B environment
✓* Proven knowledge and experience in new media and online marketing/sales/ development of products
✓* Understanding of key principles of database marketing
✓* Experience in interfacing with advertising/design/PR agencies/printers
✓* Knowledge or experience of content management systems and web programming basics such as html and JavaScript.
✓* Knowledge with email marketing products such as Mailchip
✓* Experience of managing multiple concurrent marketing campaigns
✓* Advanced writing skills and experience of writing brochures and press releases
✓* Creative and analytical experience, to be able to exercise good judgment in think of new ways to reach target audiences
✓* Positive attitude and ability to think on your feet and to be ambitious, dynamic and self-motivated person who will drive forward new ideas
✓* Fluent in a European Language, [not essential] Show more →
✓The company is long established and has a well-recognised brand, the role has different areas of activity including: managing and running international events, publication of a quarterly magazine and compiling research reports.
✓You will take responsibility for all marketing activities
✓Events, Media [online and print] and research
✓This role will involve running multiple campaigns, to promote different products.
✓Travel outside the office, including overseas is part of the role, particularly in respect of their events and exhibitions.
✓Hybrid working set up, salary £35,000 - £40,000 per annum depending on experience.
✓Key Accountabilities / Responsibilities
✓* Monitor their image in the marketplace and take “ownership” of the brand values.
✓* Develop appropriate marketing communication campaigns for the company’s subscriptions and products.
✓* Develop media plans providing strategic thinking behind ad placement, rates and response.
✓* Build on email marketing delivery with emphasis on data segmentation and targeting.
✓* Manage and cleanse databases and monitor the subscription process, feeding this information through to data sources.
✓* Monitor and interpret live campaigns to identify any issues and optimization steps.
✓* Liaise with external clients to ensure successful delivery of their email marketing campaigns.
✓* Evaluate, recommend and develop their online marketing presence, building into the marketing strategy / networking and marketing online media / options
✓i.e
✓LinkedIn, Twitter etc
✓* Devise, plan and implement cost effective, targeted marketing campaigns for Events.
✓* Identify and select both internal and external data, to ensure you target the right audiences.
✓* Manage paid search campaigns and budgets
✓* Manage weekly and monthly reporting and tracking, flagging issues to the Managing Director and report metric / results appropriately
✓* Drive the positioning of their online portal to an international marketplace
✓* Effectively manage outside partnerships to maximise ROI
✓* Lead and develop online communities
✓* Work with the editor to develop topical features and supplements
✓Experience required:
✓* You will have least three years’ marketing experience working on a portfolio of ideally Events, Publishing or research
✓* Experience of direct marketing, ideally in conferences or B2B environment
✓* Proven knowledge and experience in new media and online marketing/sales/ development of products
✓* Understanding of key principles of database marketing
✓* Experience in interfacing with advertising/design/PR agencies/printers
✓* Knowledge or experience of content management systems and web programming basics such as html and JavaScript.
✓* Knowledge with email marketing products such as Mailchip
✓* Experience of managing multiple concurrent marketing campaigns
✓* Advanced writing skills and experience of writing brochures and press releases
✓* Creative and analytical experience, to be able to exercise good judgment in think of new ways to reach target audiences
✓* Positive attitude and ability to think on your feet and to be ambitious, dynamic and self-motivated person who will drive forward new ideas
✓* Fluent in a European Language, [not essential] Show more →