Web Content and SEO Specialist

DescriptionJob Description
Job Title:
Web Content & SEO Specialist
About the role:
This role is responsible for maintaining, optimising the Groups websites for SEO and analysing analytics
Department:
Marketing and Design
Location/Branch:
Head Office
Length of contract:
Permanent
Salary:
Negotiable
Main duties
* Maintaining the Groups websites [though the CMS platform]
* Optimising the Groups websites for SEO and analysing analytics
* Maintaining the relationships with partner businesses that provide our products a route to market.
* Optimizing copy and landing pages for search engine optimization
* Performing ongoing keyword research including discovery and expansion of keyword opportunities
* Researching and implementing content recommendations for organic SEO success
* Development and delivery of our partnership channels, working towards long-term business objectives.
* Ongoing tracking and reporting of activities
* Managing and expanding the pipeline of current partnership targets and opportunities for our mobile insurance products
Skills and Experience
Essential
Desirable
Proven SEO experience


In-depth experience with website analytics tools [e.g, Google Analytics, Clarity]


Great communication and interpersonal skills


Excellent knowledge of the Group's industry


Working knowledge of HTML, CSS, and JavaScript development and constraints


Knowledge of ranking factors and search engine algorithms


Professional approach to time, costs and deadlines


Up-to-date with the latest trends and best practices in SEO and SEM


Experience developing and implementing link building strategies


Experience researching and analysing competitor advertising links
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Negotiable
Tamworth, Staffordshire
Image
Contract TypePermanentAdded10m 23dID2996847