Paid Media Manager

DescriptionEducation Cubed is an award-winning digital advertising agency that specialises in student
recruitment for Higher Education Institutions, working with over 30 universities across the UK and
International markets.
The role:
- Supporting the wider team with technical best practice and leading on challenging clients
- Building campaigns from scratch on all in-house marketing platforms [Google Ads, Facebook
Ads etc.] to align with the corresponding media plans
- Supervising your direct reports’ campaigns and giving regular feedback and guidance on best
practice
- Monitoring, optimising and analysing campaigns as well as giving actionable
recommendations for improvements both mid-flight and after the campaigns have ended
- Implementing conversion tracking across clients’ websites using Google Tag Manager to
measure the success of the campaigns
- Configuring Google Analytics 4 accounts according to best practice, including goal/event
tracking
- Leading client calls/meetings to give feedback, discuss strategy and deliver
recommendations
- Researching and introducing new and innovative channels and solutions for clients
- Contributing to the evolution of our internal processes in the Paid Media team
- Line management of Paid Media Managers including conducting regular 1-2-1s, providing
advice and support and setting performance goals
- Participating in internal team and company-wide meetings
The benefits:
- Refresher training including PPC, social media advertising, conversion tracking and digital
analytics
- Valuable experience managing both people and high-profile campaigns
- Excellent progression opportunities in an expanding team
- Fun and inclusive working environment both online and in our Kemptown office.
- Regular team-bonding events online and in-person.
- 25 days holiday plus your birthday off
- Company-paid healthcare package for everyday healthcare services such as Dental, Optical
and Physiotherapy
- Hybrid working model Monday – Wednesday in the office, the rest of the week you have the
option to WFH.
- Yearly company holiday previous locations include: Yorkshire, Berlin & Krakow.
The requirements:
- You have 3+ years experience in Digital Marketing with a passion for technical best practice.
- In-depth knowledge and experience with managing PPC campaigns on Google Ads and
Microsoft Advertising with an active Google Ads Search Certification
- In-depth knowledge and experience with paid social campaigns on Meta Ads, LinkedIn Ads,
TikTok Ads Manager, YouTube.
- In-depth knowledge and experience with Google Analytics and Google Tag Manager with an
active Google Analytics Individual Qualification
- Previous accountability for annual media spend exceeding £500,000
- Experience with mentoring/training junior team members
- Excellent communication skills, comfortable presenting/pitching to clients, colleagues and
large groups
- Numerate and very organised with excellent attention to detail
- Ability to use MS Office to a professional standard
- An eye for creative design [desired]
- Familiarity with HTML, CSS or JavaScript [desired]
- Facebook Blueprint certification [desired]
- Knowledge and experience with Google Campaign Manager 360 or Google Search Ads 360
[desired]
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£42,000
Brighton, Brighton and Hove
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Salary Min35000Salary Max42000Contract TypePermanentSalary TypeAnnumAdded10m 12dID3165225